Dah Reply Privacy Policy
Last updated: 14 May 2025
At Dah Reply Sdn Bhd ("we", "our", or "us"), we take your privacy, confidentiality, and data security seriously. We are fully committed to protecting your personal information and ensuring that you remain in control of your data at all times.
This Privacy Policy outlines how we collect, use, process, and protect your data in accordance with the Personal Data Protection Act 2010 (PDPA) and other relevant Malaysian laws and regulations.
Commitment to Privacy & Confidentiality
We do not sell, rent, or share your personal data with third parties, except as outlined in this Privacy Policy or where required by law. Any data shared will be handled with strict confidentiality and in compliance with contractual obligations.
If you use DahReply via an employer or enterprise subscription, only aggregated, anonymised engagement data will be shared with the organisation. Individual messages and personal data remain private and are not disclosed.
How We Protect Your Data
DahReply uses internationally recognised standards for data encryption, secure storage, and access control. All information is hosted on secure cloud infrastructure with access restricted to authorised personnel only.
Our team is trained in data privacy and adheres to internal policies designed to safeguard your information.
Types of Personal Data We Collect
Depending on your usage of our platform and services, we may collect:
- Identity Data:
Name, gender, date of birth, nationality, company name, job title. - Contact Details:
Email, phone number, mailing address. - Login Information:
Account credentials, third-party sign-ins (e.g., Google login – name, email). - Usage Data:
Chat logs, app or website activity, interaction timestamps. - System Data:
Device type, browser, IP address, location, and technical logs. - Business Context:
Information shared voluntarily when using our AI chatbot or submitting support requests.
If you submit information on behalf of someone else (e.g. colleagues or clients), you confirm that you have obtained their consent.
Sources of Data
Your personal data is collected from:
- Forms and fields completed on our website or app
- Chatbot interactions and AI-assisted submissions
- Enterprise partners (when used as a company solution)
- Cookies and usage tracking technologies
- Voluntarily submitted files (e.g., documents or business cards)
- External sources such as LinkedIn, only with your consent
Purpose of Processing
We collect and process personal data for the following purposes:
- To deliver our chatbot and AI automation services
- To manage your account and identify you
- To provide customer support and respond to enquiries
- To improve user experience, troubleshoot, and analyse performance
- To generate aggregated, anonymised reports for enterprise clients
- To inform you about product updates, offers or events (opt-in only)
- To comply with regulatory and legal obligations
- To conduct research and development to enhance our services
- To train custom AI models specifically for your business, without using your data for any general AI model training
Note: Your data is not used to train large-scale public AI models (e.g., GPT). Any AI model training using your data is exclusively for your organisation’s private use and with explicit consent.
Disclosure of Personal Data
We may disclose your data only to the following authorised parties, under strict confidentiality:
- Vendors and service providers supporting DahReply operations (e.g., cloud hosting, analytics)
- Regulators, legal authorities or enforcement bodies when required by law
- Companies within DahReply’s group or affiliates in Malaysia or abroad, for support and service continuity
- Legal, financial, or professional advisers bound by confidentiality
- When there is a credible risk to personal or public safety, subject to legal requirements
Cross-Border Data Transfers
DahReply may store or process data outside of Malaysia. When we do, we ensure that such countries have adequate data protection laws or that appropriate safeguards (such as contractual clauses) are in place.
Your Rights
As a data subject under Malaysian law, you have the right to:
- Access your personal data
- Request correction or updates
- Withdraw consent for certain processing activities
- Request deletion, subject to legal and contractual obligations
- Object to processing for direct marketing
To exercise your rights, please contact us at contact@dahreply.com. We may require verification to confirm your identity.
Data Retention
We retain your data only as long as necessary for the purposes outlined above, or as required by law or contract. When your data is no longer needed, we will securely delete or anonymise it.
Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page, with the revision date updated accordingly. Continued use of our services indicates acceptance of the updated terms.
Last updated: [14 May 2025]
Contact Us
If you have any questions or concerns regarding this Privacy Policy or your personal data, please reach out to:
